Blackmagic Design lowered the price of DaVinci Resolve from 500K custom solution with hardware to free/999$ average Joe level and they are overflowed by “why doesn’t my cat video render at 1000fps” questions while professional users are left without proper support and are discussing actual paid support possibilities. 200$ annually is way overpriced for MS Paint on steroids!!!īut seriously, software can be priced whatever the hell the vendor prices it and if for someone it is ridiculously overpriced… so what? High price is actually one major factor that helps to weed out annoying customers and lower support costs. The fact that you are the only one that makes something (a industry standard software) doesn’t mean that you should overprice it just because there will always be buyers, in that case the OPEC can do the same and raise it’s oil prices by 10, or why not, a 100 times, other countries and industries need oil, so they will still need to buy it, the oil companies would have larger salaries, but that doesn’t mean that it’s a ok thing to do. Photoshop is a great example of how things should work in comparison, it’s an extremely powerful piece of software, someone also has to develop it to feed their families, pretty much every multimedia studio of any kind uses Photoshop in at least one segment of their work, yet it costs way, way less, around 200 usd anually, so both “the industry” and the average Joe can buy it and…how did that turn out? Let’s just say that photoshop is now an actual word that even a old person that never used a computer knows the meaning of. Even if it was 50k, there would be some rich folk, studios and so on that would buy it, but that absolutely doesn’t mean that it should cost that much, it shouldn’t. Salary is one thing, but look at it this way, if 3ds max costed 20.000 usd, do you think that there wouldn’t be any buyers? Doubt it. Or are you denying the developers their right for salary?
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